Reid Moorsmith

Global health consumer anthropologist obsessed with product-market fit

Reid joined Hyfe in 2020 and leads the app and wearables business. Reid translates consumer wants and needs into product and market-building opportunities. He learned a surprising proportion of what he knows about human behavior by teaching people to obedience train their dogs. He has run operations for global organizations in places such as Liberia and Myanmar and is based in Vancouver, British Columbia.

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